Dick's Sporting Goods

I keep hearing about how there is a new Dick's Sporting Goods at Crossgates Mall. For those from outside of New York's capitol region, Crossgates is one of the bigger malls in the entire U.S. It offers over 300 shops and restaurants. It's big! I couldn't help but remember there already being a Dick's in the mall. Apparently they have moved the location of Dick's to a bigger, 2-story spot. Thus, enabling them to post this sign along one of the more well traveled highways in Albany:

Yes, this new Dick's Sporting Goods is bigger! This play on words has no limits. For example, they could have said "Huge Dick's." What else could they say to advertise the "Bigger Dick's?"